Building Maximus Elite from a blank page in 48 hours.
Brand and a full website for Tammy Taquidir's London hospitality recruitment agency, placing elite talent into the city's premium restaurants, hotels and members' clubs. Designed and shipped in 24 to 48 hours.
A recruiter who needed a brand to match the placements.
Tammy Taquidir founded Maximus Elite to place chefs, front of house and back of house teams into London's premium restaurants, hotels and members' clubs. Founder-led, relationship-driven, premium tier. Built by someone who had worked the floor herself.
What she did not have was a brand or a site to match the calibre of the placements.
London hospitality recruitment is a crowded, lookalike category. Stock photos of smiling staff. Generic agency blue. Interchangeable copy. A premium recruiter chasing premium venues cannot look like the volume agencies.
And the site had a harder job than most. It needed to serve two opposite audiences at once. Venues that want to hire, and candidates who want placing. Neither could feel like an afterthought.
"A brand that looks the way Tammy's placements feel."
Editorial restraint over lifestyle stock.
The whole category leans on smiling-staff photography. Maximus went the other way. A serif editorial wordmark, deep near-black, a single gold accent. Serious, premium, discreet. Type and restraint instead of licensed stock.
The strongest brand asset was Tammy herself. Someone who had been behind the bar. The site is built around that. An honest, person-led brand. In relationship-driven recruitment, the founder is the product.
A full multi-page site, live in 48 hours.
Home, about, services, candidates, contact. Built around a clear employer or candidate flip at the hero, a four-step hiring process, four service tiers, and a candidate talent-network sign-up.
Each page does one job and routes a visitor to the right next step. The architecture does the work a multi-page site usually leaves to navigation.
The live site is embedded at the top of this page. Click anywhere inside the frame, or open it in a new tab.
Split the two audiences cleanly, route them fast.
The site forks at the hero. "I'm hiring" on one side, "I'm looking for work" on the other. Each gets its own path. Venue-facing process and service tiers for employers. A talent-network registration for candidates.
Four service tiers and six venue categories sit underneath, organised so a venue owner self-identifies in seconds and reaches the enquiry path without wading through a brochure.
Live in 48 hours. Now her main inbound channel.
Brand and full multi-page site, delivered in 24 to 48 hours. Since launch it has become Tammy's main inbound channel. The first place new venues and new candidates find her.
"They delivered my website within 24 to 48 hours, an impressive turnaround that did not compromise on quality, detail, or execution. I would highly recommend them to anyone looking for a refined, high-level digital presence."
Tammy Taquidir, founder, Maximus Elite · Google review, March 2026
What it was built on.
- · HTML
- · CSS
- · JavaScript
- · Cloudflare Pages
- ✓ WCAG 2.2 AA
- ✓ Mobile-first responsive
- ✓ Lighthouse 90+
- ✓ No tracking beyond cookieless analytics
What shipping a client brand in 48 hours actually teaches.
A client brief, a real domain, a real deadline. 48 hours start to finish, brand and a full multi-page site. The constraint forced every decision to be load-bearing. Nothing decorative survives a two-day brief, and the site is sharper for it.
Maximus Elite is the kind of work I do every week now under CoverTurn. Fast, finished, live on the client's own domain.
I'm Ishmael. London-born, Black British, designer who ships.
Seven years shipping client websites, the last two running CoverTurn, the studio I founded in 2024. Brand, interface, production code, deploy. I own delivery end to end.
Available for one embedded partner. One agency or product team, 20 hours a week, shipped under your brand. Also open to founding-designer and design-engineer roles.
Background: A View at Hampstead with Stormy Weather, John Constable, ca. 1830. Yale Center for British Art, Paul Mellon Collection. Public Domain · CC0.