Designer + engineer · London

Designer who ships
code.

Brand. Product. Code. Deploy. I embed with one team and ship.

Latest
Shipped Check the Lease in 24 hours
Founded
CoverTurn, the studio I run, 2024.
Stack
React · Figma · Cloudflare · ships to prod
// Currently

I run CoverTurn, the studio I founded in 2024, where I design and ship custom sites and brand systems for small businesses end to end. Brand, interface, production code, deploy. Now I am opening 20 hours a week to embed with one agency or product team. Your brand, your clients, shipped fast.

01Selected work

Four projects. Shipped end to end.

2026 · Brand + Website · Live client · London

Maximus Elite. Premium hospitality recruitment.

Brand and a full multi-page site for a London hospitality recruiter placing top talent into the city's premium restaurants, hotels and members' clubs. Two audiences, one clean architecture, editorial restraint. Live in 24 to 48 hours.

Brand Website Live client 48h ship
Read the case study
● maximuselite.com
Live Maximus Elite homepage. London hospitality recruitment agency. Editorial brand, near-black with gold accent.
2026 · Replit 10 Year hackathon · 24h solo · Live

Check the Lease, my Replit 10 Year hackathon entry

A free AI lease reader for any US renter or landlord, designed, built and shipped in 24 hours (May 2 to 3, 2026). Original brand, hand-coded illustrations, and a 50-state legal-aid directory. Live, free, never stored.

AI Product Brand System Full-Stack 24h Solo
Read the case study
● check-the-lease.replit.app
Live Check the Lease homepage with editorial cream brand and hand-drawn key, house, and moving box illustrations
Founded 2024 · Founder and lead designer · Live

CoverTurn. The studio I founded in 2024.

A studio building websites and brands for small businesses. Brand, marketing site, client work, live assistants. Designed and shipped to a production standard, end to end.

Founding Designer Brand System Production Growth
Read the case study
● coverturn.com
Live CoverTurn marketing site. Dark editorial hero with burnt sienna accent. A design and engineering studio.
2026 · Personal product · v2 in active development

IndieFlow, an outbound CRM for solo founders

A CRM for the founders who are the sales team. Where the founder, the operator, and the closer are all the same person. Six steps, six tools, one product. v2 in active development, designed and built on Claude Code.

Product Design Sales CRM System Design v1 v2
Read the case study
● indieflow.coverturn.com
v2 in dev IndieFlow v2 dashboard. Revenue, outstanding, pipeline and active client KPI cards with a revenue chart and recent activity panel.
02 ─── About
Ishmael McCalla, designer and founder of CoverTurn

I'm Ishmael. London-born, Black British, designer who ships.

Seven years shipping client websites, the last two running CoverTurn, the studio I founded in 2024. Brand, interface, production code, deploy. I own delivery end to end.

Available for one embedded partner. One agency or product team, 20 hours a week, shipped under your brand. Also open to founding-designer and design-engineer roles.

Emailishmael.mccalla@gmail.com GitHubgithub.com/ishmaelmccalla LinkedInlinkedin.com/in/ishmaelmccalla

Background: A View at Hampstead with Stormy Weather, John Constable, ca. 1830. Yale Center for British Art, Paul Mellon Collection. Public Domain · CC0.